University of California Free Online Course on Writing for Social Media

The University of California, Berkeley is offering free online course on Writing for Social Media. This course provides a framework for writing for social media by focusing on purpose, content and audiences, helping you be more effective at using these powerful platforms to deliver your messages.

This course focuses on effective writing practices for a social media environment. The course will start on May 21, 2018.
Course At A Glance
Length: 4 weeks
Effort: 3-5 hours pw
Subject: Business Administration
Institution: University of California, Berkeley and edx
Languages: English
Price: Free
Certificate Available: Yes, Add a Verified Certificate for $99
Session: Course Starts on May 21, 2018
Providers’ Details

The University of California, Berkeley was chartered in 1868, and its flagship campus — envisioned as a “City of Learning” — was established at Berkeley, on San Francisco Bay.




About This Course

Businesses and institutions today turn to social media platforms to build and promote their brands, share news and information, and engage with their audiences. But given its massive popularity, writing for social media can be a challenge. How do you connect with your audience? How do you write for these critical channels?
Why Take This Course?




This course focuses on effective writing practices for a social media environment. You will learn how to structure and write content that will deliver your messaging and engage your audiences; you will learn how to think about what a reader needs and wants from your organization.
Learn how to devise your own writing approach – and how to tell your company’s story, convey information, and express your point of view, and earn engagement.
Learning Outcomes
Assess the audience you are writing for
Customize content for the specific audience and delivery method
Use effective online writing strategies
Communicate effectively in an online environment
Instructors

Tim Peters

Tim Peters, B.S., M.A., works for Tata Consultancy Services in Santa Clara, where he is lead content strategist in the company’s Content Services team.
Requirements


Course 1 – The Writing Process
How To Join This Course
Go to the course website link
Create an edX account to SignUp
Choose “Register Now” to get started.
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